MadAI

MadAI — also known as Marcel Ideate or MRCL Ideate — is one of the modules within the Marcel Make platform by Publicis Groupe. It is a multi-agent AI strategy platform designed to supercharge creative ideation.

Instead of giving you a single AI-generated answer, MadAI creates a virtual "boardroom" of 14 specialized AI strategists who debate your brand challenge from different angles. The goal is to surface conflicting, provocative viewpoints — not just one safe, average answer.

The 14 agents split into two groups: 7 core agents (the "Framework Team") — including a Strategist, Creative Director, Chaos Lord (trend hunter), Philosopher, and more — and 7 specialist agents (the "Extended Team"), such as a Psychologist, Trickster (viral expert), Hacker, and Visionary, called in for specific challenges. Each agent has a unique personality, expertise, and even a voice profile.

MadAI offers two modes — Framework Mode (structured strategic pathways) and Sandbox Mode (open exploratory debates) — alongside Brand Intelligence Cards (quick, punchy provocations about a brand to spark new ideas), session management to save, name, and resume strategy sessions, and a branded three-page PDF deliverable ready for client presentations.