Kiwi

Kiwi is Publicis Production's internal agent platform. It is the agentic layer that powers our other projects: the capabilities and actions inside each product are driven through AI agents rather than wired up separately per app. It provides those agents, the tools they use, conversation memory, and media generation through Media Studio — all behind a single API.

The direction is to bring our modules onto Kiwi — the MRCL Make modules (BrandCheck, GenCanvas, GenScale, GenFlow) and the separate MRCL Ideate — so that their features and actions are controlled through Kiwi agents. This is the agentic dimension Kiwi gives each module.

Kiwi and Media Studio are the shared foundation for that work: as products move onto it, new capabilities reach all of them. See the Shared core.

What you can do

• Build agents

  Define an agent — its instructions, model, and tools — without writing code. Create an agent

• Use built-in tools

  Documents, spreadsheets, the web, code execution, and media generation. Explore the use cases

• Use the interface or the API

  Work in the web interface, or integrate Kiwi over the API. Getting started

Where to begin

Pick the path that matches what you need right now.

• New to Kiwi? Read What is Kiwi for the platform in brief, then follow Getting started to use it in the browser.
• Want to understand the ideas? See the Concepts — agents, tools, sessions, and how a turn works.
• Ready to get something done? Browse the Use cases.
• Building a product on Kiwi? See Integrate over the API.
• Have a quick question? Check the FAQ.
• Curious what's next? See Coming soon.