Concepts

Kiwi is Publicis Production's agent platform — the agentic layer behind our products. This section explains the ideas behind it: what the platform is, the shared core it is built on, and the key terms used throughout these pages. You do not need to read it to get started — it is here for when you want to understand why, not just how. For how the pieces fit together, see Architecture.

• What is Kiwi

  The platform in plain terms, and the two ways to use it. Read on

• Shared core

  How one foundation serves every connected product. Read on

• Key concepts

  Agents, tools, sessions — and how a turn works. Read on