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GenFlow

GenFlow is one of the modules within the MRCL Make platform by Publicis Groupe. It is a node-based AI workflow builder that turns one-off AI automations into reusable, governed, trackable production workflows.

Main features

  • Visual workflow canvas — connect predefined nodes (brief input → image gen → brand check → export).
  • Execution tracking with cost and usage visibility per workflow and node.
  • Role-based access and governance controls.
  • V1 use case — "Creative Variant Factory": 1 image × 5 treatments × 5 headlines = 25 campaign-ready variants.

Part of MRCL Make, powered by the Kiwi shared core. See all modules.