MRCL Ideate

MRCL Ideate is a Publicis Groupe module — separate from MRCL Make — powered by Kiwi. It is a multi-agent AI strategy platform where 14 specialized AI strategists debate brand challenges, delivering a "boardroom" of expert, conflicting viewpoints instead of a single answer.

Main features

• Multi-agent debate across different strategic perspectives.
• Framework Mode and Sandbox Mode for guided or exploratory sessions.
• Collections to organise sessions into structured groups.
• 3-page PDF deliverable export with MRCL branding.

Note

MRCL Ideate's Sandbox Mode is its own feature for open-ended debates. It is not the same as the platform-level Sandbox mode on the Kiwi Coming soon list, which is a workspace for running code.

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A separate module, powered by the Kiwi shared core. See all modules.