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GenScale

GenScale is one of the modules within the MRCL Make platform by Publicis Groupe. It is the production powerhouse for scalable, template-based content creation — upload a master design template and generate hundreds of variations across sizes, languages, and markets.

Main features

  • Template upload with automatic layer extraction (HTML5, PSD, InDesign).
  • Content Matrix for structured variation management.
  • AI-powered layer-level modifications (copy, images, components).
  • Batch generation of all variations at once.
  • CSV-driven batch creation for high-volume workflows.
  • Cultural Guardian integration for regional compliance.

Part of MRCL Make, powered by the Kiwi shared core. See all modules.