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BrandCheck

BrandCheck is one of the modules within the MRCL Make platform by Publicis Groupe. It is an AI-powered brand compliance engine that evaluates creative assets against brand guidelines and returns quality scores displayed as A/B/C letter grades with actionable recommendations.

Main features

  • Automated brand compliance checks on images, video, and text assets.
  • Letter-grade scoring (A = Fully Aligned, B, C…) with detailed insights.
  • Multi-model architecture (Gemini, GPT-4) for guideline evaluation.
  • Triggerable from PBO during internal review, or automatically during client review.

Part of MRCL Make, powered by the Kiwi shared core. See all modules.